68% percent of MENA consumers have identified social media as their primary news source – emphasizing a significant shift in the way people are consuming news, according to the latest research by Strategy& Middle East, part of the PwC network, in collaboration with Google. Aligned with this trend, 90% of respondents also indicate their mobile phone as their preferred device for accessing news.
The report, entitled ‘Building a Vibrant News Industry in the Middle East and North Africa,’ analyzed three…
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