Most consumers of news in the MENA region are going digital. A total of 68% of MENA consumers now use social media as their main news source, according to a study from Strategy& conducted in collaboration with Google News.
With the newspaper becoming increasingly irrelevant and digitalization reaching new heights, internet users in the Middle East and North Africa are most likely than ever to prefer social media over traditional media. MENA print media advertising revenue is expected to fall by 11.3% by 2027.
“Digital…
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