DUBAI: Audio analytics and research platform Veritonic partnered with independent podcast company Acast to release a new report on programmatic podcast adverts.
There were 5.1 million regular podcast listeners in Saudi Arabia last year, according to data from Markettiers.
Across the MENA region, 83 percent of podcast listeners said they were happy with ads for free content, as per data from the same company.
This makes it even more important for advertisers to tailor their ads to the growing podcast audience.
“Hope is not a…
ADVERTISEMENT
