In-game audio advertising platform Odeeo has partnered with MENA-based Evolution Media Group to help brands and publishers in the region create relevant audio ads.
Games account for 50% of app downloads in MENA, which is 10% higher than the global average. And over 65% of gaming revenue in the region is generated by mobile games, according to Boston Consulting Group.
The mobile advertising platform aims to offer tailored solutions that’ll connect brands with consumers across digital platforms and provide access to diverse mobile ad…
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