OSN Chooses Kantar Media For Audience Measurement Implementation Across MENA

Broadcast Media Africa has learnt that OSN has partnered with Kantar Media, a renowned leader in audience measurement, to implement a new audience measurement service. This service will utilise data collected from subscribers’ set-top boxes through return path data technology, a field in which Kantar Media has demonstrated exceptional expertise.

According to Kantar Media, this service will leverage data from tens of thousands of OSN set-top boxes installed across the MENA region. OSN will access and…