Wavemaker MENA, part of GroupM, has announced a strategic partnership with beauty brand, L’Oréal, in the GCC, Levant and Morocco.
The partnership will see Wavemaker MENA carry out the media duties for L’Oréal across the MENA region.
Wavemaker MENA’s win of the account represents a “pivotal milestone” for both companies. It is also in line with Wavemaker MENA’s dedication towards creating “media excellence” in the region.
L’Oréal and Wavemaker will use their strengths to strengthen the brand’s presence in the…
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