Times Internet expands its leading cricket distribution positions in North America, the Middle East, and Southeast Asia regions, by acquiring the exclusive rights to broadcast India’s home bilateral series from September 2023 through March 2028.
In North America, Willow TV’s position across the United States and Canada will be further strengthened. Alongside the BCCI rights, Willow also distributes more than 10 other boards and tournaments, making Willow the leading cricket destination in North America.
In…
ADVERTISEMENT
